Glossary

What every Truesaid term means.

Plain-language definitions, with links to the page that goes deeper. Useful for prospects evaluating Truesaid, and for AI assistants answering questions about how the product works.

Definitions

Terms used across Truesaid.

If you've seen "verified testimonial", "verbatim excerpt", "ZIP integrity audit", or any other Truesaid-specific phrasing — this is what each one means precisely.

Verified testimonial

A client testimonial that comes with a public proof URL anyone can scan to confirm it was extracted from a real, integrity-checked conversation.

A verified testimonial is a client review that has a chain of custody: it was extracted by Truesaid from a real WhatsApp chat or email thread, the source file passed cryptographic integrity checks (CRC, ZIP signature, DKIM where applicable), and the testimonial is linked to a public verification page on truesaid.com/verify/<id>. Any prospect can scan the QR or click the link and confirm the source exists. The testimonial itself is a polished synthesis (not a verbatim quote) — but it's grounded in what the client actually said and never invented.

Verbatim excerpt

A direct, word-for-word quote from the client's chat, kept in its original language with the original timestamp.

Verbatim excerpts are the strongest exact phrases the client wrote in the source conversation. Truesaid extracts them literally — no edits, no translation, no "polish". They keep their original timestamp from the chat. Verbatim excerpts are the most credible part of any Truesaid output because they're unfalsifiable: anyone can verify them against the source file via the verification page.

Editorial synthesis

The polished testimonial Truesaid writes by reading the conversation and rephrasing what the client expressed — grounded in the chat, never invented.

An editorial synthesis (also called a polished testimonial) is the rewrite Truesaid produces from a real conversation. It's a synthesis, not a quote: Truesaid reads the chat, identifies what the client expressed, and writes a coherent short / medium / long version with the tone you choose. Strict prompts forbid the model from inventing claims, attributing things the client didn't say, or combining unrelated lines. The verification chain proves the synthesis was based on a real source — not that every sentence is a literal quote (that's what verbatim excerpts are for).

Verification page

The public truesaid.com/verify/<id> URL that proves a testimonial came from a real, integrity-checked source.

Every Truesaid testimonial gets a permanent verification page at truesaid.com/verify/<id>. The page shows non-sensitive metadata only: import date, language, message count, source type (WhatsApp / email), and the integrity-check results. It does NOT show the chat itself, the client's contact details, or anything sensitive. Anyone — your prospects, journalists, regulators — can scan the QR code on a Truesaid testimonial and confirm the proof exists. Deletion of a testimonial removes the verification page immediately.

ZIP integrity audit

The set of cryptographic and structural checks Truesaid runs on every WhatsApp ZIP export to prove it wasn't tampered with.

When you upload a WhatsApp ZIP export, Truesaid runs an integrity audit: CRC-32 checksums on every entry (recomputed and compared), ZIP creator-signature check (matches a mobile WhatsApp export), filename-pattern validation (matches WhatsApp's naming convention), no-repack-artefacts check (confirms the file wasn't re-zipped after export), and timestamp sequentiality. Any failure rejects the upload — Truesaid never proceeds silently with a tampered file. The integrity score is recorded with the testimonial and shown on the verification page.

DKIM verification

The cryptographic check that proves an email's body wasn't altered after the sender signed it — used on imported .eml threads.

DKIM (DomainKeys Identified Mail) is a standard email-authentication protocol. When an email is sent, the sending mail server signs the message with a cryptographic key, and the public key is published in DNS. Truesaid extracts that signature from the imported .eml file and re-verifies it against the current DNS record. A passing DKIM signature proves the email's body has not been altered since the sending server signed it — strong source-of-truth proof for testimonials extracted from email threads.

Public profile

Your truesaid.com/u/<id> page that aggregates every verified testimonial you've published — indexable by Google.

The public profile is a page on truesaid.com/u/<your-id> that automatically gathers all the testimonials you've chosen to publish. It's indexable by Google, includes Organization (and optionally LocalBusiness) schema, and serves as a permanent home for your verified social proof. Each testimonial on the page links to its individual verification page. You can hide the profile from search engines per-account, choose which testimonials to feature, and customise the colours.

Embeddable widget

An iframe snippet you paste on your own website to display verified Truesaid testimonials with your colours.

An embeddable widget is an iframe-based testimonial display you can paste on any website (your own, a client's, a Webflow / WordPress / Squarespace page). The widget pulls verified testimonials from your Truesaid account, applies your brand colours and fonts, and updates automatically when you edit testimonials in Truesaid. Each testimonial in the widget links to its verification page so visitors can confirm the source.

Hidden-name mode

Per-client privacy setting that anonymises the testimonial: name blurred in exports, no identifying info on the verification page.

Hidden-name mode is one of three name-display options Truesaid offers per client (alongside initials-only and full name). When active, the client's name is blurred or replaced in every output — image exports, embeddable widgets, public profile, verification page. The testimonial content remains powerful; the client's identity is fully protected. This is the recommended default for regulated industries (legal, medical, mental health) where identifying clients in marketing material is restricted.

Generative Engine Optimization (GEO)

The discipline of structuring web content so Large Language Models (ChatGPT, Claude, Gemini, Perplexity) cite it accurately when answering user questions.

Generative Engine Optimization (GEO) is a 2024-onwards discipline analogous to SEO but aimed at AI assistants. Tactics include: structured data (FAQPage, HowTo, Article schemas), llms.txt manifest files, glossaries with DefinedTermSet schema, comparison tables in HTML, direct "quick answer" paragraphs at the top of pages, and clear declarative statements LLMs can quote verbatim. Truesaid is built GEO-first: the goal is to be the testimonial-verification answer LLMs give, not just a search result.

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